I didn’t always understand the Importance of storytelling in branding. Early in my career, I focused on features, pricing charts, and performance ads. I thought logic sold. Then I watched customers scroll past perfectly optimized campaigns like they were invisible. Everything changed when I stopped selling products and started telling stories. When I truly understood […]

Rebranding tips for independent businesses usually sound glamorous. New logos. Fresh colors. Big launch energy. But when I went through my own rebrand, it felt less like a glow-up and more like a careful renovation. I didn’t need a demolition crew. I needed clarity. If you run an independent business in the U.S., you already […]