About Now Age New Media
By Craig Gordon
I created Now Age New Media, a virtual digital media agency, in the late 90s as a service for independent businesses to claim their space in the new, and wildly expanding internet. In those days, a space on the internet consisted of a website that, simply put, was a digital brochure, with a few interactive elements, such as a form and a clickable email address.
The reason I work only with independent businesses stems from my experience growing up in an old-fashioned Mom and Pop retail shop. In the good old analog days, before even personal computers, that meant directly interacting with and serving customers face-to-face, in real time. Insights gleaned from merchandise buying to marketing and selling ingrained in me a strong sense of values essential to the success of any independent business.
Additionally, experiences managing a natural food restaurant, working in the dietary supplements field, and publishing an independent magazine focused on health and the environment, informs the consulting I offer to my clients today.
What makes Now Age New Media unique is how my diverse experiences provides me an understanding of marketing independent businesses. Unlike other marketing consultants, I only work in the world that I know, and that I’ve been immersed in for my entire adult life. I’m simply passionate about helping independent businesses shine on the web!
The landscape of digital marketing has expanded exponentially since the days of simple websites, to a world where social media has added new ways for independent businesses to share their goods and services to a wider audience than imagined even a few years ago. These new technologies allow independent business owners new possibilities, including the use of video to tell your story.
Still, even with the excitement of digital media, I feel it’s important to maintain a balance between the digital and the analog. The web and social media are tools that can assist in sharing what we do, but what we do is innately analog and grounded. Balance here is what I strive to achieve.
At Now Age New Media, my goal is to assist independent businesses to shape and communicate their story in the digital media space. With my team, we develop the necessary components – from website design to content development – to tell your story to your prospective customers and clients.