For independent businesses, the explosion of social media has created opportunities in marketing that level the playing field, providing small businesses the tools to develop more compelling marketing programs than ever before. This is where Content Marketing comes in. According to the Content Marketing Institute,
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The Story is the Content
At Now Age New Media, we approach Content Marketing as storytelling. While the details about your business are important, today it’s essential to tell an ongoing story about your business if you want to reach potential clients and customers. Examples of Content Marketing storytelling are produced as blogs and videos, and distributed to social media and via email marketing.
Lights, Camera, Action!
With the advent of smartphones, we recognized early on the possibilities that video provided to independent businesses. Over the past several years, we’ve worked with clients to develop video content to tell their story to their target audience. These video campaigns are effective simply because video allows for passive viewing, while reading involves taking an action. In fact, according to research performed by MarketingProf,
70% of marketing professionals report that video converts better than any other medium.
Because of the passive and engaging nature of the medium, and the technology that allows anyone with a smartphone the potential to create their own content, the marketing field of play is more even every day.
At Now Age New Media, we’re proud of our Content Marketing innovations in both web platforms and programs. Our Holistic Business Directory platform is a localized portal for everything “holistic, natural and green” in the local environment. This includes provisions for wellness practitioners, natural food stores, and green contractors. As such, the platform provides holistic-oriented marketers with an ideal vehicle to target their messaging. Additionally, our Make America Healthy Again video program has proven an effective means for a holistic-oriented businesses to tell their story in a short, interview format.
Can we Connect?
Good working relationships are key to successful marketing outcomes. We’re not looking to work with every client, but the right clients. Get in touch to see if we can help you elevate your Holistic Digital Universe.
Free 15 minute consultation
If own or operate an independent business, and looking to enhance your Holistic Digital Universe, request a free 15 minute consultation with me, Now Age New Media president, Craig Gordon. I’ll listen to your goals, and offer clear insights for your path forward.